[{"data":1,"prerenderedAt":138},["ShallowReactive",2],{"route:\u002Fportfolio-item\u002Fumitochi":3},{"kind":4,"doc":5,"prev":130,"next":134},"work",{"id":6,"title":7,"body":8,"categories":114,"date":118,"description":119,"extension":120,"featured":121,"image":15,"meta":122,"navigation":123,"path":124,"seo":125,"specs":126,"stem":127,"tag":128,"website":22,"__hash__":129},"portfolio\u002Fportfolio-item\u002Fumitochi.md","UmiTochi",{"type":9,"value":10,"toc":108},"minimark",[11,38,43,55,59,95],[12,13,16,35],"split",{"alt":14,"image":15},"UmiTochi homepage with the Umi (sea) and Tochi (land) panels","\u002Fimages\u002F2026\u002F11\u002Fumitochi-home.jpg",[17,18,19,25,26,30,31,34],"p",{},[20,21,7],"a",{"href":22,"rel":23},"https:\u002F\u002Fumitochi.com.au\u002F",[24],"nofollow"," sells premium meat, seafood and pantry goods online, sourced direct from farmers and fishermen. The name says it: ",[27,28,29],"em",{},"umi"," 海 is sea and ",[27,32,33],{},"tochi"," 土地 is land. Its range runs from Sher and Mayura Station wagyu to Italian pasta and olive oil.",[17,36,37],{},"Beewebby designed and built the store on WordPress and WooCommerce, launching in 2019. It still trades on the same build today.",[39,40,42],"h2",{"id":41},"the-homepage-sea-or-land","The homepage: sea or land",[17,44,45,46,50,51,54],{},"The homepage opens on two full-height panels, ",[47,48,49],"strong",{},"Umi Sea"," and ",[47,52,53],{},"Tochi Land",", so shoppers choose seafood or meat in one tap. A featured products grid with prices and add-to-cart buttons follows, then the brand story.",[56,57],"full-bleed",{"image":58},"\u002Fimages\u002F2026\u002F11\u002Fumitochi-products.jpg",[12,60,63,67],{"alt":61,"image":62},"UmiTochi product page for Sher Wagyu striploin with size options","\u002Fimages\u002F2026\u002F11\u002Fumitochi-product.jpg",[39,64,66],{"id":65},"built-for-selling-meat-by-the-cut","Built for selling meat by the cut",[68,69,70,77,83,89],"ul",{},[71,72,73,76],"li",{},[47,74,75],{},"Product options:"," cuts come in several sizes, each priced separately, so one wagyu striploin page covers every weight from $63 to $157.50.",[71,78,79,82],{},[47,80,81],{},"Weekly delivery:"," orders close on Wednesday for Friday delivery, and the delivery page explains how public holidays shift the dates.",[71,84,85,88],{},[47,86,87],{},"The policies a food store needs:"," shipping and handling, product care, delivery times, returns and refunds, privacy and terms, all linked from every page.",[71,90,91,94],{},[47,92,93],{},"Fast pages:"," product photos are served from Google Cloud Storage and load lazily, with page caching in front of WordPress.",[17,96,97,98,102,103,107],{},"Running an online store? See our ",[20,99,101],{"href":100},"\u002F2026\u002F11\u002F11\u002Fdrip-pricing-dark-patterns-website-checklist\u002F","drip pricing and dark patterns checklist"," before the new rules start on 1 July 2027, or see how we ",[20,104,106],{"href":105},"\u002Fservices\u002Fweb-development\u002F","build websites",".",{"title":109,"searchDepth":110,"depth":110,"links":111},"",2,[112,113],{"id":41,"depth":110,"text":42},{"id":65,"depth":110,"text":66},[115,116,117],"eCommerce","Website","Website Optimization","2019-04-13","An online store for premium wagyu, seafood and pantry goods, built by Beewebby on WordPress and WooCommerce.","md",false,{},true,"\u002Fportfolio-item\u002Fumitochi",{"title":7,"description":119},[],"portfolio-item\u002Fumitochi",null,"bewfHKCP1xxJCuXu7kJZwZVQtS560QgMsrWBv2IJZOM",{"title":131,"path":132,"stem":133,"children":-1},"Project Powder","\u002Fportfolio-item\u002Fproject-powder","portfolio-item\u002Fproject-powder",{"title":135,"path":136,"stem":137,"children":-1},"United Espresso and Kitchen","\u002Fportfolio-item\u002Funited-espresso-kitchen","portfolio-item\u002Funited-espresso-kitchen",1794398947827]