eCommerce, Website, Website Optimization
UmiTochi
An online store for premium wagyu, seafood and pantry goods, built by Beewebby on WordPress and WooCommerce.
UmiTochi sells premium meat, seafood and pantry goods online, sourced direct from farmers and fishermen. The name says it: umi 海 is sea and tochi 土地 is land. Its range runs from Sher and Mayura Station wagyu to Italian pasta and olive oil.
Beewebby designed and built the store on WordPress and WooCommerce, launching in 2019. It still trades on the same build today.
The homepage: sea or land
The homepage opens on two full-height panels, Umi Sea and Tochi Land, so shoppers choose seafood or meat in one tap. A featured products grid with prices and add-to-cart buttons follows, then the brand story.
Built for selling meat by the cut
- Product options: cuts come in several sizes, each priced separately, so one wagyu striploin page covers every weight from $63 to $157.50.
- Weekly delivery: orders close on Wednesday for Friday delivery, and the delivery page explains how public holidays shift the dates.
- The policies a food store needs: shipping and handling, product care, delivery times, returns and refunds, privacy and terms, all linked from every page.
- Fast pages: product photos are served from Google Cloud Storage and load lazily, with page caching in front of WordPress.
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