PublishingWebsite, SEO, AI Marketing
Aussie Outrage
An independent Australian news site, fully static on Cloudflare, with a publishing pipeline that scores stories for Google and AI answers, checks facts and turns stories into social videos.
Case study · Publishing + AI marketing
The challenge
Aussie Outrage covers government waste, the cost of living and the national debt. The aim is to build an audience fast, and that brings three problems:
- A story that goes viral must not take the site down.
- Every claim needs a source, or the site loses credibility.
- A small team has to publish, promote and measure several stories a week.
The approach
A fully static site. Stories are written in Markdown, built with Nuxt 4, and served as plain files from Cloudflare. There is no database or server code. Search runs in the browser, and charts and share images are drawn at build time.
An SEO score built for AI search. Each story is scored out of 100. Half the points go to answering the question early and to evidence: primary sources, dated figures, quotes. Those are what get a page cited in Google AI Overviews, ChatGPT and Perplexity. A story isn't reviewed until it scores 80.
Guardrails before anything goes live. Facts are checked against fetched sources, never memory. The deploy script refuses to publish if a draft has leaked into the build or a story still has a placeholder only the owner can fill.
Social content from the story itself. Carousels and short narrated videos are generated from each story's own published figures, so posts can't drift from the facts.
The result
| At launch (November 2026) | |
|---|---|
| Published stories | 27, plus 13 politician profiles |
| URLs in sitemap | 147, all prerendered |
| Accessibility | WCAG 2.2 AA, no axe-core violations |
| First full week in Google | 5,919 impressions, 123 clicks, average position 8.4 |
Each deploy logs what changed on every page. A weekly report checks those changes against Search Console at 14, 28 and 56 days, which shows which kinds of SEO work actually pay off.
Want a site that markets itself? See AI marketing agents and SEO & AI search, or read the full launch write-up.